5 Reasons Why Transparency Matters:
1. Corporate Accountability
Picture this: you're on a quest to create an honest connection with your customers and show you are committed to sustainability. With a transparent supply chain, you're given a backstage pass to the entire production process. It's like being an investigative journalist, peering into every nook and cranny of the supply chain.
By shining a light on sourcing, manufacturing and distribution, ensure your fashion brand is transparent about who you work with. It's a game-changer that empowers you to make informed choices aligned with your values. Recent research indicates that 60% of customers want the ability to trace items they purchase from fashion brands, while 86% of shoppers want more information from beauty brands about ingredient supply chains.
2. Fostering Fairness
Let's dig deeper into the nitty-gritty of ethical production. Transparency brings fairness and accountability to the forefront. No longer hidden in the shadows, labor practices become the focal point. By revealing factory conditions, wages, and worker rights, companies can address any issues head-on. This transparency promotes fair wages, safe working conditions, and empowers workers to advocate for their rights. It's a rallying cry for justice that resonates with socially conscious consumers.
One of the most significant reasons behind the push for transparency is the shocking statistics that nearly 270,000 cotton farmers in India have tragically taken their own lives since 1995. By advocating for sustainable and ethical practices in the fashion industry, we can work towards improving the livelihoods and well-being of many people including the farmers, factory workers, children etc.
3. Ethical Production and Environmental Responsibility
We can't talk about ethical production without considering the environment. Transparent supply chains unveil the environmental impact of products. Companies are no longer able to hide behind greenwashing tactics. Instead, they're encouraged to assess their carbon footprint, reduce waste, and embrace eco-friendly materials and practices. Armed with this knowledge, you have the power to evolve as a fashion brand that prioritizes sustainability and contributes to a healthier planet.
Some key certifications indicating sustainability and ethical production include USDA Organic Certification for organic materials, GOTS for organic textiles, OEKO-TEX Standard 100 for harmful substance-free products, FSC for responsibly sourced wood and paper, and Fair Trade Certification for ethical and fair practices. These certifications serve as beacons of authenticity, ensuring your fashion brand is committed to making a positive environmental impact and empowering consumers to make informed choices aligned with their values.
At Source My Garment, we prioritize sustainability with our certified factories and transparent supply chain. This means we help in finding the best factories that adhere to safety and socially responsible working conditions, aligning with United Nations Human Rights conventions in 56 countries worldwide, to create impressive, sustainable and high-quality products.
4. Trust, Loyalty, and Shared Values
Image from Green Story Metrics
In a world full of choices, trust becomes a valuable currency. Transparent supply chains foster trust and loyalty between brands and consumers. When companies and factories open up about their ethical practices, it's like having a heart-to-heart conversation with a trusted friend. They feel confident that their values align with those of the brands they wear. By supporting transparent supply chain and ethical production, your brand becomes part of a community that shares your ethical principles. It's a powerful connection that transcends mere transactions.
If you are looking for a perfect match for your company that aligns with your ethics and don't know where to start from, worry not! Checkout our matchmaking services to find your perfect ethical match!
5. Sharing Knowledge, Resources & Best Practices Encourages Collaboration & Positive Change
In the realm of transparent supply chains, collaboration reigns supreme. You have the opportunity to join forces with ethical factories and even other brands, and amplify their impact. By sharing knowledge, resources, and best practices, you can be part of a network of change-makers, striving for a common goal. This collaboration drives innovation, pushing the boundaries of ethical production and inspiring others to follow suit.
By embracing transparency, fairness, environmental responsibilities, trust, and collaboration, your brand becomes a catalyst for change. So, the next time you plan for ethically made products, remember to look for that transparency factor in the supply chain. It's the mark of a brand's commitment to doing better for people and the planet, which attracts its potential customers, who resonate their identity with the brand’s.
At Source My Garment, transparency is the heartbeat of our company. We deeply care about the people who work with us and their support is the reason we exist. Every match we create is infused with ethics and positive vibes.
We only partner with factories that have strict policies against child labor and unsafe working conditions. Our founder, Adila Cokar, works closely with factories, building relationships with our talented makers and their families.
Our mission is to humanize the fashion industry and serve as a reminder that our clothes are made by real people, not machines.
Check out our factory interview blogs HERE to know more about how different factories work.
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