Competitor analysis in marketing and strategic planning allows you to assess the strengths and weaknesses of current and potential competitors. Fashion startups should use this template to aid in analysis, thus helping to identify opportunities and threats to better position the brand.
The analysis results is organized and kept in a single file. A side-by-side comparison with top competitors helps teams strategize better, plan business growth, and provide a clearer vision to the fashion brand. It can be easily be updated on a regular basis keeping the company on its toes. The template can be altered to fit your needs. Competitor analysis offers a wealth of free information and should be conducted on a regular basis.